The Department of Commerce led by Carlos Galiana organized a campaign at the end of last year to promote purchases in the city’s shops. It consisted of a scratchcard contest that had as a prize up to 30 purchase vouchers of 100 euros. But in the list of winners published last Friday by the City Council there is only one graceful.
A real scandal, according to the councilor of the PP, Santiago Ballester, especially because the cost of printing the tickets, the posters and the design of the campaign was almost 40,000 euros. This is 14 times more than the amount of prizes that were going to be awarded to customers, which was 3,000 euros, although in the end only a single prize of 100 euros has been given.
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– The popular councilor warns that there were more chances of getting a prize in the Christmas lottery than one of the vouchers that were raffled in the Scratchcard of the Department of Commerce. And it is that the Valencia City Council distributed 105,000 tickets among the 35,000 businesses in the city, but only 30 of the tickets could be awarded, is a 0.0286 percent probability. Ballester considers that the result of the contest was “shameful and disrespectful to the commerce sector at a time of serious economic crisis in which merchants have suffered an alarming reduction in their turnover after being closed for almost three months. He regrets that “Carlos Galiana spent 40,000 euros on a failed campaign that could have been allocated to direct aid for traders and self-employed.” –
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Listen Santiago Ballester (PP): “The scratchcard contest to boost purchases [en el comercio local] […] it has been a nonsense “in Play SER
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