Einhell Germany AG is starting the spring season 2021 with the cross-media campaign Volks-Akku.
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The manufacturer of cordless tools and garden tools relies on the range and attractiveness of the Volks-Produkt brand concept in one joint campaign with BILD.de (a trademark of Axel Springer SE). The time-limited marketing offensive is underway from April 13th to May 19th, 2021.
Power X-Change: 1 battery. For more than 200 devices.
Main product Einhell Germany AG’s marketing offensive is the 4.0 Ah-Akku (Ah = ampere hours) from the Systemfamilie Power X-Change. The Volks battery will be limited in time during the action to a non-binding recommended one Promotion price of 39.95 euros instead of the regular recommended retail price of € 99.95, what a Price advantage of 60% corresponds to. Added the offer will be one Cordless drill and a cordless hedge trimmer. This marketing offensive is accompanied by a wide-reaching TV campaign in Germany, Austria and Hungary as well additional placements in print and online. The Volks-Akku products are available from the following retailers, among others: Amazon, Bauhaus, BayWa Bau & Garten, Contorion, ebay, Hagebaumarkt, Hellweg, Lettermann, ManoMano, MyToolStore, Obi, Otto, svh24.de and Toom (in alphabetical order ).
Andreas Kroiss, CEO of Einhell Germany AG: “We have each other deliberately for the cross-media Volks-Product-Campaign the BILD Group decided. As a pioneer in the field of battery technology, we offer as many DIY enthusiasts and hobby gardeners as possible the ideal opportunity to enter the Power X-Change world from Einhell. At the same time, we are strengthening Einhell as an innovative and high-quality brand for wireless freedom. The Volks-Akku represents our concentrated battery competence in the DIY sector. One battery for everything. Our platform already includes more than 200 cordless tools and garden tools and by the end of 2025 we will have expanded the range to 350 tools. So our customers benefit sustainably from Einhell and Power X-Change. ”
Power X-Change devices cut at independent product comparisons again and again outstanding and often as a test winner from. In November of last year, the 2.0 Ah battery from the Power X-Change family, the little brother of the Volks battery, was named the test winner in a comparison test by Stiftung Warentest in front of well-known competition (source: test.de, issue 11 / 2020).
“Stiftung Warentest and other product tests confirm our clear mission to enable our customers to enjoy wireless freedom, enjoyment and simplification in all of their do-it-yourself projects,” explains Andreas Kroiss. (Einhell)
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