Estonian businessman Oleg Osinovsky plans to invest an additional ten million euros in the cosmetics production company HA Brieger this year, Osinowski said.
Asked why he decided to buy the assets of the insolvent cosmetics manufacturer “Dzintars” at all, Osinovskis pointed out that this brand has a 170-year history and is a well-known brand.
“When the opportunity arose to buy these assets, I saw it as a real challenge and opportunity. Money as the main source of motivation for me is already in the past, now it is important for me to do something that I can be proud of. And this is a great opportunity,” said Osinowski. .
He said he wanted to build a world-famous brand from HA Brieger and compete with, for example, Loreal. “I would like Dzintars or HA Brieger to be number one in Europe. In this way, I want to make Latvia known as well. The packaging, which will already appear in stores in March, will have the Latvian flag, and I want to export this product with the Latvian flag to the USA. , to China and other markets. This is the highest goal that will be achieved by the HA Brieger team. As a shareholder, of course, I will not be involved in operational activities, the role of the shareholder is to provide resources, “said Osinovsky.
He informed that currently more than six million euros have already been invested in the company, but this year it is planned to invest more than ten million euros in investments. It will be both from Osinovsky’s own funds and a Luminor loan.
Asked whether the ongoing lawsuit between Dzintara’s insolvency administrator and former head of the company, Ilya Gerchikov, over trademarks that Gerchikov had re-registered for himself could affect plans, Osinovsky said he had purchased all the trademarks from the administrator.
“I know that Gerchikov is being sued, but we will not go into it because we are not a party to this conflict. We have acquired all of Amber’s assets, including all the trademarks,” Osinovsky said.
He explained that “Amber” products have a total of about 1,200 names. “HA Brieger” will start with some 150 products of the “Dzintars” brand and then the volume will be gradually increased. After that, a new brand “HA Brieger” will be created, which will be a luxury brand.
“” Premium brand production does not require large areas, but mass production does require large areas. Therefore, we are currently renting out the currently unused Amber premises, but we will expand production over time. It is not planned to sell the premises, “said Osinowski.
Asked what the first markets will be, Osinovskis said that the first market will be the Baltic States and in March “Amber” products will already be in all three countries.
“Then, with the Dzintars brand, we will first go to the countries where it is known. It is simply easier – it is not higher mathematics. At the same time, we will also learn new markets, which, of course, will be more difficult,” said Osinovskis.
Asked whether the employees of the previous “Amber” also work in the new company, Osinovsky said that about half is the old team and about half is new.
“Specialists from” Stenders “,” Grindeks “and other manufacturing companies have come to us. They have even come to a lower salary because they are interested in this challenging, interesting job. A person lives once and in this life he wants to do something interesting. , “added Osinowski.
When asked whether the previous policy of “Dzintars” will be continued – a wide chain of the company’s stores, Osinovskis answered that one of the fundamental mistakes of the previous management of the company was that the world changed, but “Dzintars” did not keep up with these changes. “No, we will not create company stores. We will sell products online and cooperate with sales networks,” Osinovskis added.
It has already been reported that HA Brieger will be the first to produce Dzintars historical products, gradually creating and offering new products to customers. It is expected that in March, consumers will be able to buy “Dzintars” body care products – lip balms, shower gel, body and hand cream, as well as liquid soap.
The largest shareholder of the cosmetics manufacturer HA Brieger (formerly Dzintars Production) is the Estonian industrial production company Skinest Group, which operates in ten countries and employs more than 1,400 people.
The company “Dzintars Production” was registered in 2006, but its name until the beginning of October 2020 was SIA “Instruments”. Since January 8, the name of the company is “HA Brieger”. The share capital of the company is 284,500 euros.
The owners of HA Brieger are Daugavpils Locomotive Repair Plant (67%), the real beneficiary of which is Estonian millionaire Oleg Osinovsky and SIA Asko R (33%), which is owned by Udalova.
It has already been reported that on November 12, 2019, the Riga City Pardaugava Court declared “Dzintara” insolvent.
On September 14, 2020, the Estonian Skinest Group entered into an agreement on the acquisition of the assets of the insolvent Dzintara. Dzintara’s assets were acquired by Skinest Group company SIA Ritrem for 5.5 million euros.
The company “Ritrem” was registered in 2006, and its share capital is 2845 euros, according to “Firmas.lv” information. The sole owner of the company is the Estonian “Skinest Group”, but the real beneficiary is Osinowski.
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