/data/photo/2021/02/02/601918c33b242.jpeg "It turns out that this is the reason Apple doesn’t want to release the iMessage application on Android")
KOMPAS.com – Apple known as smartphone vendor which is full of exclusivity to prevent its users from moving to competitors.
One of the services that Apple wants to keep exclusivity of is the instant messaging app iMessage. It was later revealed that Apple could actually release a typical application iOS it’s for platform Android, but didn’t do it on purpose.
It is stated in a court documents proposed by Epic Games, the game developer battle royale Fortnite, in the case of its dispute with Apple regarding levies in the App Store app store.
Also read: Can iMessage only be used on an iPhone?
The document, which contains a series of excerpts from Apple officials, states that Eddy Cue, Apple’s SVP of Internet Software and Service, admitted in 2013 that his company could have created an iMessage application for Android.
However, SVP of Software Engineering Craig Federighi and SVP of Worldwide Marketing at Apple argue that the presence of iMessage on Android can make it easier for iPhone users to turn to its competitors.
In an e-mail quoted by Epic’s court documents, Schiller said that “moving iMessage to Android will do us (Apple) more harm than good.”
Summarized KompasTekno from Android Police, Sunday (11/4/2021), this means that Apple’s decision not to release iMessage on Android is a business strategy, not because of technical obstacles because it could have been done if desired.
Apple itself has never issued an official statement about the plan to bring iMessage on platform other. Epic unveiled Apple’s decision regarding iMessage to highlight the company’s business practices it deems unfair to developer.
However, since Apple’s decision not to release iMessage on Android is not illegal or prohibited, it is unlikely that Apple will change its stance on this matter. iMessage will arguably remain one of Apple’s exclusive features.
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