5 Tips for Selling Online Ramadan Selling Well

JAKARTA, KOMPAS.com – It won’t be long before the Holy Month of Ramadan arrives, many entrepreneurs are starting to plan to increase product sales, especially on online channels which are currently increasingly in demand.

Tokopedia’s External Communications Senior Lead, Ekhel Chandra Wijaya, said that business activists who have digital channels are considered to be more resilient in maintaining business and jobs in the midst of a pandemic, including ahead of the month of Ramadan.

“Apart from utilizing digital channels, collaborating and innovating is also the key to facing a pandemic. This is what Tokopedia has done together with more than 10 million combined sellers, almost 100 percent of which are MSMEs, “Ekhel said in a press release, Wednesday (7/4/2021).

Also read: Ahead of Ramadan, Eid Al-Fitr Cookies Start to Be Hunted Online

Ekhel said, there are several things that can be done by sellers to increase sales of their products during the Holy Month of Ramadan. For example, finding out what products are popular, rebranding stores, promos, updating parcel products, and also taking advantage of social media.

For more details, consider the following description:

1. Find out what products are in demand

For sellers on Tokopedia, you can take advantage of the Market Insights feature. This feature allows sellers to see the most frequently used keywords by buyers, best-selling products, category recommendations, and inspirations for product trends.

2. Upgrade and Beautify the Shop

The more upgraded and beautiful your shop is, the more buyers will be interested in visiting your online store.

Tokopedia presents exclusive features that sellers can use to increase sales and buyer’s trust. One of them, the Shop Decoration feature. This feature can enhance the appearance of the store to attract more buyers.

3. Activate Buyer’s Favorite Free Shipping Promo

Sellers can also activate Free Shipping to increase sales, even reaching more buyers outside the island, especially during the month of Ramadan, where people’s daily needs tend to increase.

4. Upload Ramadan parcels

This year’s Ramadan, sellers can boost sales through the special Ramadan parcels page by uploading parcels with the product naming formula: Ramadan parcels + product type + brand + description.

“Transactions of food parcels at Tokopedia in Ramadan 2020 were recorded to have jumped nearly 4x when compared to the previous month,” Ekhel said.

Also read: Want Your Online Business Viral and Famous? Follow These 4 Tips

5. Take advantage of Social Media for Promotion

Finally, to further encourage sales, especially during Ramadan, sellers can create their own promotions according to their existing budgets through the Shop Voucher feature. Vouchers can be in the form of cashback or free shipping. Once finished, share the voucher via social media.

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