The confessional
By: Ray Zubiri
I spoke with David Ross Zundel and it really is a pleasure to hear the endless stories he has of any number of national and international political figures that have passed before his eyes and camera lens. A lifetime of photographic portraits of presidents of more than 100 countries, governors, legislators, artists, Nobel laureates, athletes and businessmen.
The first character he photographed was Don Luis Legorreta, president of the National Bank of Mexico, 55 years ago.
Throughout his 79-year career, he has developed the “Do in” technique, which brings him to public figures and makes his work highly valued, little haggling, and a great weapon to make a winning candidate. The technique is simple: acupressure to stimulate the key points of the energy centers of the subject to be photographed and thereby cause a total relaxation of the features, achieving high impact images. In other words, use natural drugs: endorphin, dopamine …
AND HOW MUCH DOES A PHOTO OF A WINNING CANDIDATE COST?
In 2009, the government of the state of Querétaro spent 1 million 69 thousand 500 pesos on official photography services for Governor José Eduardo Calzada Rovirosa and on the official photography of his cabinet in 2009.
On Tuesday, April 23, a copy of the invoice issued on October 29, 2009, was leaked, detailing that the photographic session was in charge of photographer David Ross. My question was answered, it is actually a reallocation of resources, instead of investing in a lot of souvenirs to give to people, you invest in a good photo that will project you in a positive way on the people who vote for you.
Ross is brilliant, he studied Civil Engineering at UNAM, a Master’s in Administration and Marketing at the University of the Americas and a second Master’s in Practical Psychology at San José State University, California, he has a great sense of humor and A good conversationalist is the son of Don Moisés Rosenberg, “Father of Jewish Journalism in Mexico”. The interview seemed interesting to me, I felt the “Timing”, his energy, I don’t know if I apply the “Do In” but surely yes, because before starting the interview I talked with him for several minutes, he told me jokes, I was happy and he took me From one story to another, he would talk to you about Rigoberta Menchú as well as about his friend Carlos Slim, who by the way is a great promoter of David Ross’s work, since he has sent his friends presidents of some countries to take his photos with Ross.
Called by scholars as “The Scientist of the Art of the Image” ensures that a photograph is the difference between starting to win an election or the beginning of the end of a political career, Ross not only takes photographs, but also portrays emotions which send information to the electorate to cast their vote towards someone.
Its raw material is the person, their feelings, their face that is capable of expressing 10,000 different expressions and micro expressions, which can be as changeable as the wind, since each one of them flows according to our emotions, which are what make up the expression.
The use of filters or embellishment is something that is not in David’s technique, he assures that Photoshop only uses it for wrinkles, but for clothes. Since the lines of the face inspire confidence, trustworthiness, truthfulness and genuineness “Politicians know what they want to communicate, the problem is that they do not always manage to express it in a photograph” politicians do not have to blame them for saying or doing shit , but yes to your consultant because he usurps a role and a fundamental responsibility that he has.
His technique goes beyond the photographic parameters, David Ross is personally involved with his photographs, capturing the true essence of the personality and that has meant that today whoever claims to be a politician has in his office a photo taken by David Ross Zundel , the master of expression.
Who takes the photos of David Ross? He liked the one that Raúl Rodríguez made him a great friend and Puebla photographer of Campaigns & Elections Mexico magazine, to whom he would like to leave his legacy.
Throughout her career she has had several satisfactions, one of them was from Rigoberta Menchú, Nobel Peace Prize, in which she tells me that since she was little she had learned not to be portrayed, since with photography they stole the souls of women. persons.
David Ross Zundel at 87 years of age says that he is just beginning his career, and he also has his figure in the Wax Museum of Mexico City in the room dedicated to former presidents, without being president.
Here you can see the full interview: https://www.youtube.com/watch?v=aVOue2-Ha-g
This week’s column is over. You can go in peace.
Listen to me! Monday through Friday from 11 a.m. to 12 p.m. at La Farándula with Ray Zubiri on 96.1 FM | www.arroba.fm/puebla/ | and write me [email protected]
