Did you know that companies use this knowledge to bind you to their products? One of the best-known representatives of this behavioral economic discipline is Nir Eyal with his hook model. In it he explains how to get millions of users to use a product regularly. Without your being aware of it, the four-stage model is applied to you every day.
Facebook, for example, has perfected this principle to such an extent that every time you are bored, lonely or just curious, you subconsciously remember Facebook. Have you ever received a notification that you received a friend request or a message on Facebook? This is one of the platform’s bait mechanisms through which your subconscious is trained.
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