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Author: Alberto Payo
Surely many times you have considered how to grow the number of your followers and community on Instagram to have new potential clients and sell more through this very successful social network. That is why today on our blog, we give you some ideas that you can put into practice in an easy and simple way to achieve it.
Take advantage of hashtags
It does not matter that you work a lot on a post in its visual and text section if you do not label it correctly. Hashtags are those magic words that will allow you to reach specialized profiles interested in those topics or people who follow some specific topics.
To find out which hashtags are best to use in each case, simply take a look at the number of posts with each combination when you are writing them in the description. Obviously, those hashtags with the highest reception and publications can work better for you.
In any case, do not skimp on the use of these labels and remember that they are not if they do not have the classic pad. Don’t ever forget to put it on and space them out.
Us to geolocation
If you want to reach certain local communities or focus on a place where an event has been held by your company, it is imperative that you add the location. That way, if someone later searches for something in that location and your post appears in the search, you can gain an extra follower.
Interact with your followers
Communities are being built on the basis of care and affection. If your followers comment on your posts, take time to reply to them one by one. Make them feel heard.
It is not just a matter of uploading posts, but of being aware of what their concerns, doubts, questions, etc. are. You can even use the comments and number of likes to know what types of posts they like the most or want to see and thus receive important feedback.
Be consistent
Consistency is a rising value on social media and offers confidence to both old and new followers. This can be achieved in a number of ways. First, you must think about what type of posts you are going to publish and how they respond to the corporate communication plan and the company’s values.
Another way to maintain consistency is through the graphics. This means that all your photos and videos posted on Instagram will share a similar visual style. In this sense, you can always opt for the same filter or use some external tools to help you unify the appearance of your posts.
Facebook itself provides some templates for Stories. In addition, there are also other external applications for these topics, such as Unfold.
Mark a calendar
It may not be necessary for you to post every day, but you do need to do it with a certain periodicity so that your followers are connected to you and your news. An Instagram account that is too idle is practically as if it did not exist.
Offer exclusive content
A strategy that can be quite effective to grow your number of followers is to use Instagram as a channel with its own personality for your company, in which you publish exclusive -and valuable- content that does not appear on any other platform.
You should let your existing followers know and those to come. In this way you will be guiding them to follow you.
This can have even more impact if that content is ephemeral and you publish it in Stories. Thus, your followers will be compelled to click on your upper circle to find out what you are offering them and they will feel that they should check it before the publication volatilizes.
Organize giveaways and promotions
Sorting out a product or service and rewarding your fans is always a good claim to attract more followers. It is advisable that you indicate through other channels that only those people who follow you on Instagram will be able to participate in the sweepstakes.
It is recommended that this type of action is not something isolated or very occasional, but that it be done with a certain periodicity to generate recurrence.
Make direct
With the coronavirus, live Instagram broadcasts have gained quite a bit of strength. Users love being able to interact in real time with brands, companies and the people behind them.
Live shows that are done without much planning and a fairly open question-answer format greatly humanize companies. We all want to know that behind a logo or anagram there are people.
One Reel to catch them all
TikTok has made dancing and lipdubs practically a new way of communicating and Instagram has also wanted its share of the cake with its new Reels tool.
If you make reels, you will attract the attention of the younger audience and your profile will appear much more dynamic.
Publishes targeted ads
Instagram has a great advantage and that is that it shares its entire advertising system with Facebook. That gives you access to segment your campaigns by criteria of all kinds such as age, gender, country or population, profession, tastes, etc.
By investing a very small amount you can get very good results and get a good number of new followers.
Upload content generated by the audience
Another good idea to increase the engagement of your followers is to give them prominence. Ask them to send you things and use your Instagram channel to publish or republish them and give them visibility (always quoting them, of course). It will make you excited and surely others want to appear as well.
Collaborate with others
In any social network, collaborations can be very beneficial. Talk to content creators and other brands and try to do something together with them. You don’t need to turn to big influencers or spend a lot on influencer marketing. The key is to look for micro-influencers who are close to your niche or your values.
Join famous challenges
Sometimes there are certain challenges that go viral. Don’t be afraid to join the bandwagon and make your own contribution. Of course, it is important that you use the hashtag or hashtags that are being used for this challenge.
Author
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Alberto Payo
Journalist / digital / technology / editor / reporter / startups / apps / entrepreneurs / digital transformation
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