General – Switzerland Tourism can count on the best possible support for its public relations work. Roger Federer is committed as an advertising ambassador.
“I’ve always seen myself as a representative of Switzerland. I also represent my country every time I’m on the pitch. My commitment is therefore a logical step,” says Federer, explaining his collaboration. “I am proud to be able to take on this task.”
The Swiss Tourism Association will use the collaboration with Federer, among other things, to develop joint projects for a global application for our country.
Switzerland Tourism can use the support more than ever. In the wake of the corona pandemic, the industry is going through its biggest crisis since the Second World War. No one is better suited to accompany the association through these difficult times, says managing director Martin Nydegger. “Switzerland and Federer – that fits perfectly.”
– .
