During the Covid-19 pandemic, when on-site access to the theater is prohibited, both the National Theater and other theaters have begun to offer a variety of digital products to those who enjoy cultural life, including remote viewing of performances on smart devices.
Asked if this form of product could make a profit and could be maintained in the future when the Covid-19 pandemic ends, Vimba replied in the affirmative. “In January, February and March, to date, we’ve sold more than 10,000 tickets. That’s a pretty serious number. Are we talking about the same profit as in a live theater? No, not at the moment, but I think it’s a viable format. “said Vimba.
At the same time, he emphasized that offering live performances in digital format does not in any way mean that the National Theater will one day stop playing live performances. “This is another additional activity,” the theater director described the remote performance.
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