On March 24, 2021 at 8:08 PM
On the occasion of the launch of “Star”, the new “world of entertainment” of Disney +, the streaming platform is deploying a major media and digital campaign, highlighting its catalog and the emblematic characters of its films and series. Starting with a multi-media system (tv, digital), in particular on the channels of the TF1 groups (including TF1, TMC and TFX), Canal + (C8, CStar) and M6 (including M6, W9, 6Ter) and channels NRJ, France Télévision and Viacom. Then, via 900 screens spread over France in DOOH and OH (XXL screens, digiwall in train and metro stations) and display, in 2m²2 and 8m² (facade of the Citadium store in Paris, etc.).
In addition, the advertiser is developing a Lens Snapchat quiz to test its knowledge of Star content, as well as an immersive Lens Snapchat to immerse users in the settings of some of the content of the platform ‘Desperate Housewives, Prison Break , etc.). The advertiser also deploys more than 52 film references on Allociné around “La Loge”, a mini-site with playlists on Spotify Star. And Binge audio podcasts. Finally, to ensure high visibility among young people, Disney + is launching a TikTok challenge to invite everyone to recognize 10 audio clips of series and films from the Star catalog: Challenge La Pote Genante. To complete it all: a live Twitch quiz with a Twitch gamer to test their community on Star IPs.
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