At a time when surveys of French SMEs and SMIs revealed, at the first confinement, that more than 40% of them do not have technological tools to communicate and sell, the strategy of having an image on the Net is poses strongly after a year of pandemic.
Have at least one website
It is to answer this question that the C’Chartres Business association organized a webinar yesterday morning, in the virtual presence of 120 Eurelian business leaders. Among the five facilitators, Sébastien Cochery, co-manager of the company Captusite in Chartres, who recalls the obligation for companies to be visible in this virtual universe.
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“To have a presence on the Net, you have to have at least one website. This is what we have been doing for seventeen years. We repeat this vital business necessity to businesses over and over again. Digital development for a company also means being present on social networks, of course, as well as the referencing of sites on the web. You can launch your site on your own, but to develop it, you must be supervised by professionals in this field. SEO is the first step in this strategy. Having a domain name allows you to have more visibility on search engines. The e-reputation is built thanks to the circulation of information around the company thanks to key words and expressions. “
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For Mathieu Le Merlu, boss of Plus que Pro, a franchise created in Alsace, customers call on him to collect opinions “because today we are a hundred companies in Europe with what is called the robustness of the real. That is to say, we have a process for collecting Iso certified customer opinions since we use Blockchain technology which is the most innovative and the most successful in the traceability of opinions. We judge a professional on real opinions of identified customers. It replaces classic advertising. Customers become actors in the valuation of the company. “
Fun information
For his part, Laurent Pennacchio, head of the company Gaz Dépannage, has chosen to work with Captusite for several years: “We were looking for a user-friendly tool with fun information for our customers. To do this, we overhauled our site in 2019. We try to be as present as possible on the Net and on social networks by ourselves but also with the help of professionals to be as visible. “
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