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Instagram vs. Snapchat: who will win the battle?




It is common how social networks more trendy, What Instagram, Twitter, TikTok The Instagram they allow themselves the luxury of “steal” some other characteristic of its main competitors. It happened when Twitter Y Facebook allowed to launch stories The when Instagram threw the Reels in the purest style TikTok. However, many users have raised their voices to show their dissatisfaction with a failure that prevented them from carrying out one of the options that, for them, was essential on the platform.

As can be seen in the screenshot published by a twittero, Instagram did not allow to send temporary images self-destruct after a few views. An action that has angered some other user and that has caused a wave of “apparent casualties“of the application to return to the original one of this communication option. Snapchat, as we can see in the comments, it has become one of the apps favorite among a young audience who had gotten used to this kind of bomb photos.

Following the barrage of criticism, the Instagram press team has confirmed to PlayzTrends that “it was a bug that has already been corrected and that it affected the ability of some people to send images and videos on Instagram Direct. “

InstagramWhy do we get so hooked?

It is clear that a company that seeks to obtain benefits has to be aware of the news that its competition offers. And you know: If you can not beat them, join them. Or in this case, copy it. Instagram saw his throne endangered by observing how Snapchat took part of its users thanks to the possibility of send and receive photos and videos that last only 24 hours. Something totally ephemeral and that counteracted the essence with which it was born Instagram, which was none other than sharing images that remain as a portfolio in our profiles.

But tastes rule, and more in a changing society where social media consume us more hours than we would like to admit. So they had no “choice” but to adapt to the environment and invest in R&D to satisfy the need that its users were manifesting: they wanted content that was short, fast and of little duration. And so the stories, the first adaptation the company underwent under current Zuckerberg orders.

“Our goal is to accelerate the methods for creators to live off their content and for small businesses to sell their products. In all these changes, the community remains at the heart of Instagram, Y we will focus on keeping users safe and develop new functions to combat bullying, promote equality, maintain objectivity and help people feel contained. “With these words, Adam Mosseri, responsible for Instagram, I looked to the future, foreseeing all the adaptations that the platform will have to undergo if you intend to continue accompanying us for the next few years. Will it be able to prevail against the huge number of applications that reach our day to day?

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