With a fortune that, according to Forbes, is around 3.5 billion dollars, the CEO and co-founder of Snapchat is also one of the youngest billionaires in the world.
uring the Fast Conmany Innovative Business Summit, Evan Spiegel, CEO and co-founder of the famous Snapchat app –which has more than 265 million users– He specified that the panorama of social networks will have a great change in the business future, and for this it has launched the possibility that its users can test products and buy them within the social platform.
It is a campaign that had already been worked on since the summer of 2020, an augmented reality test that was launched in conjunction with the Gucci brand of products and accessories.
“Snapchat and Gucci are launching the world’s first sponsored Augmented Reality Shoe Trial Lenses on the social media platform. Gucci will feature four pairs of sneakers in two different Lenses (each Lens will display two pairs). Snapchatters will be able to test the shoes in AR to see how they look, ”Gucci explained at the time as a way to impact on a smaller scale the fall in their profits due to the covid-19 pandemic.
Although it was only a test, Spiegel insists that this initiative would be the tip of the iceberg for the change of the business industry, driven in turn by social changes. “Transforming shopping into another experience, which in reality has not been possible online historically ”, explained the American billionaire. Pictures: Clasos
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