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The service sector is the most represented in this list of announcements this week, with three spots in total
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Interestingly, with two announcements, government messages and the PES category was the second dominant sector
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Despite the COVID-19 crisis, the vast majority of these commercials appear to have been recorded. on-site in the last months
The storytelling, At this point in the game, it should be the most important element for brands when building their ads and campaigns. Human beings generate the strongest connections when they consume stories that speak to the depths of their needs and emotions. And it doesn’t matter if the approach is comedic or dramatic, many of the best spots of the last days stand out for the way in which they execute this concept in a few seconds.
Volkswagen – Tomorrow’s World
Typically, auto industry advertisements tend to focus only on the model in question, showing it in extreme conditions to show off its skills. East spot breaks tradition with a brilliant montage of everything people hope for in the immediate post-pandemic future: parties, laughter, and trips with friends. And once you’ve got the audience hooked, you take a brilliant 360-degree turn to showcase your potential. software.
Physicians Mutual – I’m So Happy
https://www.youtube.com/watch?v=4-UDfpB91YA
Compared to most of the ads on this list, the narrative is not the strong point of this spot. However, it is still an entertaining experience for consumers, as it is a brilliant representation of the musical genre. For those who love this type of production, it is sufficiently attached to the format to seem like a tribute. And for those who hate this genre, it’s a hilarious parody bearable enough to be completely consumed.
Curaviva Schweiz – the Eventful Life of Rosemarie
Going back to the ads with a brilliant narrative, there’s this spot. The objective of the commercial is, naturally, to encourage the support of the audiences to the health and care systems of the elderly population. However, its execution is practically perfect. Not only for the charming stop-motion and the genuinely moving story. Also because it manages to condense so many disparate emotions in a short time, without ever saturating audiences.
Dulux – Meteor
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Like the Physicians Mutual commercial, this spot It doesn’t really stand out for its excellent narrative. But it is a perfect sample of the basic elements that comic ads should have. The exaggeration. the absurdity of the situation and the comparisons between a meatball and a meteorite are eye-catching and help deliver the brand’s final message effectively. And the use of one of the best known fragments of the Verdi’s requiem it’s great.
Natwest – Keep on track when you save
Many times insurance, savings and investment companies find it difficult to position their services because they are offering people something in the future, without immediate results. This is one of the ads that, with a bit of comedy, helps paint a little better what kind of benefits customers can get from these platforms. It is certainly not one of the spots more sophisticated on the list, but it does an effective job of accomplishing its final task.
SOS Children’s Villages – Without Ruth
The death of Ruth Bader Ginsburg, one of the most influential justices on the Supreme Court of the United States (USA), was an event that shook the country and the rest of the world. His legacy will live on for a long time, and this spot hangs very effectively on it. Like other ads that reload almost exclusively in text, it appeals to great ideas to generate engagement of your audience. And the end result is a pretty powerful message.
Network Rail – Parallel Lines
Many advertisements try to be as short and concise as possible so as not to lose the attention of consumers. But this PSA proves, once again, that a commercial can keep people hooked if its narrative is strong from the start. The spot It begins by intriguing users and gradually introduces them to the shocking story it tells. The final message is clear long before the three minutes are up, but every second is worth it.
Ad Council – It’s Up To You
Even in the US, one of the most advanced countries in its vaccination process, the government faces significant barriers to vaccination. Many people simply do not want to receive the formula that could save their life and that of their community. Like other ads, this spot hangs on influencers to attract attention and convince users. Only, in this case, it is the majority of the country’s former presidents who are guiding this narrative.
Capital One – All Aboard
https://www.youtube.com/watch?v=mwlifkB7i9Q
It’s always interesting to see Samuel L. Jackson, best recognized for his serious roles, in a comedic role. East spotLike other announcements on this week’s list, it doesn’t particularly shine for its storytelling. Rather it works as an experiment of influence marketing, showing the effectiveness of bringing a cast of stars and let them express themselves before the cameras. It’s the Ryan Reynolds effect, an increasingly popular marketing strategy, in full swing.
Nike – The Toughest Athletes
https://www.youtube.com/watch?v=_-5MGkUwe6w
At the end of last year, this fashion brand launched its own collection of sportswear for mothers. The move was enthusiastically received by both investors and fans of the company, as it was seen as a strong bet for its future recovery. East spot It follows in the tradition of other advertisements to celebrate the strength of its customers. At the same time it is an excellent example of how great her idea was to launch her maternity line.
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