Slow fashion, sustainability and mindfulness: These influencers inspire, inform and motivate.
Sustainable clothing is itchy, stiff and definitely not fashionable? It’s good that these prejudices have been dispelled in recent years.
How do influencers contribute to more sustainability?
The fact that the mindset regarding fair fashion is changing is also thanks to influencers, among other things. With their outfits, they inspire a large number of users on their social media channels every day – if more environmentally friendly labels are presented here and sustainability is exemplified, this reaches thousands of users.
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Chosen for you
In the fashion industry in particular, more and more concepts and innovative technologies are emerging to create unique creations, free fashion from harmful chemicals, reduce high water consumption and guarantee fair productions.
It is particularly noticeable that some influencers have created their own slow fashion labels, i.e. sustainable fashion brands.
This not only offers a second financial pillar, but probably also brings more authenticity to product recommendations – as a designer or producer, after all, you know exactly where the fabrics come from, how sustainable the production really is and whether the clothing is made under fair conditions.
A community has developed among fashion enthusiasts that places value on fashionable but ecological styles.
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No teachings
If one follows influencers like the Viennese Madeleine Alizadeh from “dariadaria” or Justine Siegler from “Justine kept calm & went vegan” it becomes clear that nobody can or has to lead a perfect, environmentally friendly life, but every little contribution counts.
They share their tips without applying pressure or having an instructive effect – and draw attention to the topics of sustainability and mindfulness.
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You need to know these six influencers:
Louisa Dellert started as a fitness blogger a few years ago, but is now concentrating more and more on the topics of sustainability, self-acceptance, climate protection and politics. In her shop “Naturalou” she sells environmentally friendly, plastic-free products and always provides information about simple tips that make everyday life more sustainable.
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Marie Nasemann is perhaps still known to many from the fourth season of “Germany’s Next Top Model”, meanwhile she is a model, singer and actress. On her blog “Fairknallt” she explains everything worth knowing about sustainability and slow fashion and regularly introduces her favorite labels.
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The Mainz native founded the YouTube channel “Rethinknation” in 2016 with his friend Oliver Kroiß. In 2020 Kroiß left the project, since then Döring has been providing information only about environmentally conscious consumption, sustainability, quality seals and current changes in the industry.
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Krenn not only shares fair fashion, but also deals intensively with self-love, a positive mindset and astrology. In 2019 she published her first book “Wishes to the Moon: Discover the Magic in Your Life” and in 2021 created her first fashion collection for her sustainable label “Bayama”.
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In 2010 Alizadeh started her blog “dariadaria”, which she covered with fashion and beauty topics for seven years. When a textile factory collapsed in Bangladesh in 2013, she increasingly specialized in slow fashion and environmentally conscious and mindful living, which she would like to pass on to her followers.
In 2017 she founded her own fair fashion brand “dariadéh”, in 2019 she published her first book “Starkes Weiches Herz” and is also politically active with Die Grünen. In her podcast “A mindful mess”, the 32-year-old speaks about self-love and mindfulness.
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Justine Siegler describes herself as an “eco-friend” and accordingly deals not only with sustainable fashion, but also with a vegan lifestyle and environmental protection. In 2020 she published her eBook “Histaminfrei + Vegan” and is co-founder of the eco-label “Too Cool For Cruel”.
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