Of the Trojan Award honors outstanding Trojan marketing measures since 2009 and is awarded annually by the FH of the BFI Vienna. Participation is possible for companies as well as for private individuals and students until the end of April. The prize money of EUR 2,000 will benefit St. Anna Children’s Cancer Research.
Vienna, March 15th, 2021 – For the twelfth time, the Trojan Award will be presented by the University of Applied Sciences of the BFI Vienna. This year, too, the three most creative Trojan Marketing campaigns are to be presented and awarded.
The FH of the BFI Vienna cordially invites you to submit:
• Companies that have organized and implemented a successful marketing campaign using Trojan methods in 2020.
• Students who have dealt with the analysis of Trojan marketing campaigns as part of their studies and want to draw attention to a particularly convincing example of best practice.
• People who have observed a creative Trojan marketing campaign and want to bring it “to the curtain”.
Submissions will be accepted until April 30, 2021 at [email protected]. After the submission deadline, all participating projects will be viewed by an expert jury, which will then select the three best Trojan marketing campaigns of 2020. Further information on the submission can be found on the website of the FH BFI Vienna.
Trojan Award has been supporting St. Anna children’s cancer research for 12 years
The prize money for the best entry of € 2,000 has been presented to St. Anna Children’s Cancer Research on behalf of the winner for 12 years. In Austria around 250 children and adolescents develop cancer every year. St. Anna Children’s Cancer Research achieves incredible things every day with very limited resources. In order to enable children with cancer to continue to have a better life, however, she needs support in the form of donations.
“Similar to the Trojan marketing campaigns, the daily work of the employees of St. Anna Children’s Cancer Research unfortunately often falls below the threshold of public awareness. The result of this immensely important work is, however, all the more effective and significant for society, which is why we want to make a small contribution to support with the Trojan Award, ”says Roman Anlanger, initiator of the Trojan Awards and course director of the Technical sales management course at the FH of the BFI Vienna.
Trojan Marketing: Big impact despite a small budget
Trojan marketing addresses customers indirectly and in unconventional ways, but all the more sustainably. In contrast to classic marketing, the focus of the discipline is not on opening up existing markets, but on creating new ones. The aim of Trojan marketing is to use “Trojan horses” in a subtle way and with little investment of resources to reach the subconscious of potential consumers in order to develop positively there. The marketing trend was shaped by Roman Anlanger and Wolfgang A. Engel, management consultants and lecturer at the BFI Vienna University of Applied Sciences. In 2008 and 2013, the two marketing experts published the specialist books “Trojan Marketing: With Unconventional Advertising for Market Success” and “Trojan Marketing II: With Unconventional Methods and Small Budgets for Success”.
Legal notices
The judges’ decision is final. The winners of the award will be presented to the media in a press release after the award ceremony. With the application, the BFI Vienna University of Applied Sciences is given permission to use the names and images of the Trojan Award winners and the award ceremony for media purposes at its own discretion. The BFI Vienna University of Applied Sciences intends in particular to make the names of the Trojan Award winners and, if applicable, photos or other visual material of the award ceremony available to the media for further use. With the application, each applicant expressly agrees to this without paying any remuneration.
About the FH of the BFI Vienna
With a strong international focus, the university offers ten bachelor’s and six master’s degree programs – including two bachelor’s and three master’s programs in English – a comprehensive range of practice-oriented, business studies with a focus on economics, management and finance. The Bachelor programs in Banking and Finance and Interactive Media & Games Business will expand the portfolio of the University of Applied Sciences of the BFI Vienna with the winter semester 2020/21.
Around two thirds of the approx. 2,500 students at the University of Economics, Management and Finance complete their studies while working. Specially tailored courses with course times adapted to a job also enable working people to study at the highest academic level. The university has been a member of the UN Global Compact since 2017 and supports the UN’s Sustainable Development Goals with its actions.
Consultation notice
University of Applied Sciences of the BFI Vienna. University of Economics, Management & Finance
Roman Anlanger
Head of the Technical Sales Management course Author: Trojanisches Marketing I + II Tel .: 0043/664/43 63 852 – E-Mail: [email protected]
Martin Vettori
Head of Marketing and Public Relations E-Mail: [email protected] Tel .: +43/1/720 12 86 344
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