There has been a lot of talk lately of the Apple Car project (Here is our summary) and in particular of the possible agreement with the Hyundai group for the production of the autonomous electric car. We know that in the end there was no agreement and at the moment Cupertino’s future plans in this area are not really clear. Sooner or later Apple Car will probably come, but BMW doesn’t seem to care too much.
Indeed, the CFO Nicolas peter said he was sleeping soundly over the possibility of Apple entering the auto business.
Competition is a wonderful thing – it helps motivate others. We are in a very strong position and we want to remain in a leading position in this sector.
According to the CFO of the German automaker, BMW, along with other premium brands, has all the resources to invest in new technology. These statements are a further demonstration of confidence on the part of the manufacturer after a 2020 in which Tesla has grown a lot and stolen space from “traditional” brands. After all, as the CEO said not too long ago Oliver zipse, the American manufacturer will find it difficult to continue to grow at the same speed given the arrival on the market of many more electric models from other car manufacturers.
Returning to Apple, many analysts had pointed out that the arrival of a tech company of this caliber could have revolutionize the automotive sector. BMW, however, doesn’t seem to agree. The the world of the car is complex and it is very different from that of smartphones or computers. It is true that Cupertino would not work alone as he is in search of suitable partners but the debut of his car will certainly not be an easy endeavor. After all, Volkswagen basically agrees with BMW as well.
The CEO of the Volkswagen group, Herbert dies, had said that the auto industry is not the typical tech industry where you can take over in no time. For the number one of the German group, Apple will not be able to manage it overnight.
–
