Her daily show stopped ten years ago, but Oprah Winfrey remains a cultural icon at 67. american and an essential television personality, able to make the event with his interview with Meghan et Harry, aired on Sunday.
She is a business leader, billionaire, considered presidential by millions of Americans, but she would not have delegated the interview of the year to anyone, a two-hour special broadcast on Sunday on the channel CBS, which is already shaping up to be a global TV event.
According to Wall Street Journal, Oprah sold this interview for between $ 7 and $ 9 million to CBS, while retaining international rights, a source of juicy income because a good part of the planet is waiting for this television event.
” Informations “ and “Sensational”
« In a media landscape saturated with sources that give people news or sensationalism, people know that with Oprah, you are going to have a bit of both », explains Shennette Garrett-Scott, professor at the University of Mississippi, who taught a class on Oprah Winfrey.
The interview is what made the glory of Oprah, born in 1954 in Kosciusko (Mississippi). In her show, first, during which she interviewed for 25 years (1986 to 2011) more than 30,000 guests, then, since, here and there, on her own channel OWN (Oprah Winfrey Network) ou son podcast SuperSoul.
Propelled TV reporter at 19 in Nashville (Tennessee), Oprah Gayle Winfrey said she understood very early that the report was not ” not done “ for her. Went on the talk show by accident, “I immediately knew that I had found my place”.
She “Changed the way people look at opening up in public”
“I have compassion, it’s just my nature”, she told Stanford students in 2014 to explain her success at the bedside of the anonymous as the powerful. “I have the desire to understand, to be understood and I want to establish contact. ” She “Changed the way people look at opening up in public”, estime Shennette Garrett-Scott. “It has become acceptable to talk about grief, pain, and joy openly. “
Raised in a poor family, sexually assaulted during her adolescence by an uncle and a cousin, mother at 14 of a stillborn child, self-made woman, Oprah Winfrey had as first asset her own history, her authenticity, and herself. is always presented to viewers unvarnished.
Her popularity is such that in January 2018, all it took was a heated speech for social media to see her as President of the United States, before she indicated that she was not interested.
A brand
The first black presenter to break into television, Oprah, whom many call only by her first name, was able to create around her name and image a brand with considerable influence in the United States. From this brand, she made an empire, carried by a sense of business far above the average.
In 2011, she gave up her talk show and launched her own channel, OWN, equal shareholder with the Discovery group. It will sell, in two installments, part of its shares to Discovery, for more than 100 million dollars, in total.
In 2015, she took 10% of the weight loss specialist Weight Watchers, now WW, and associated with the group her capital, that of a woman who has alternated, throughout her life, diets and weight gain. Immediate success.
His fortune is now estimated by Forbes magazine at $ 2.7 billion.
Keep your feet on the ground
A creature of traditional television, it regularly reposition itself to adapt to changes in the audiovisual world. Is the cable running out of steam? It signs a global partnership with the platform Apple TV+ in June 2018, more than a year before its launch, in November 2019.
The talk show migrates to podcasts? She is firing on all cylinders with SuperSoul, but also a new audio version of his famous Book Club, and even The Oprah Winfrey Show: the podcast, which selects old episodes from the cult show and adapts them to the new format.
More than 40 years after her debut, wealthy Oprah Winfrey has lost none of this invaluable credibility, reinforced by her humanitarian commitment, which has seen her spend several hundred million dollars for various causes. And her legitimacy as an interviewer is intact.
“The secret of my show, for 25 years, was that people identified with me, they saw themselves in me”, she explained in 2014. “And as I became financially successful, (…) I kept my feet on the ground, (…) I worked to stay tuned. “
– .
