TEMPO.CO, Jakarta – Tokopedia recorded an increase in transactions in the Beauty category which almost doubled towards the end of 2020. “Facial cleansers, facial care packages, serums, face masks and face creams are some of the best-selling beauty products on Tokopedia,” said AVP of Category Development for FMCG & Tokopedia’s Long Tail Categories, Jessica Stephanie Jap.
One of the businesses beauty A rising local in Tokopedia is Gentle Hour. Gentle Hour is a local facial cleansing product that was founded by Jeldine Madjukie, Joyce Arta and Revata Pingkan in August 2020. Since its inception, Gentle Hour utilizes a digital platform that makes a significant contribution to sales.
“Tokopedia helps us reach customers even further up to Papua. Even the presence of various campaigns on Tokopedia, for example Oh Beauty Festival, can make Gentle Hour more popular in the community as well as increase our sales by 13x, “said Joyce.
Radiya Banyu and Almas Hudiya, the founders of Maska Indonesia, which was founded in 2019 / Tokopedia
Another local product that is also very popular is Maska Indonesia. The company, which was founded by Radiya Banyu and Almas Hudiya in 2019, offers a wide selection of skincare products made from natural ingredients. “During the pandemic, considering that people are more at home, sales of our products on Tokopedia have actually increased significantly,” said Raditya.
Beauty Influencer, Affi Assegaf, said that now every local skincare business activist is competing to offer quality products that are no less competitive with foreign products. “Product sale skincare locales also increased. This indicates the high demand for local products in the market, “he said.
“I really appreciate Tokopedia because it has provided a wide stage for local business activists in the beauty industry. The sense of pride made in Indonesia should be cultivated together to help restore the national economy, ”said Affi.
This high enthusiasm is the background for the presence of Tokopedia Beauty Dealight. “This campaign is an effort by Tokopedia to #SelaluAdaSelaluBisa be able to make it easier for people to get various needs including beauty products,” said Jessica.
Tokopedia Beauty Dealight, which runs until March 5, 2021, is also a stage for business activists, especially local MSMEs in the beauty industry such as Gentle Hour and Maska Indonesia, to maintain business, especially in the midst of a pandemic through the use of technology.
– .
