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My Concept strengthens its game in the face of the virus


Online courses, outdoor sessions, nutritional monitoring, Nicolas Doddi has stepped up the measures to maintain his activity as a sports coach.

Sports coaches on a dry diet during the crisis? Like most, My Concept, which specializes in business coaching, has seen its activity slow down as the coronavirus gains muscle. Contracts on stand-by, just like its boom in France. “No longer possible to welcome customers in a room or to travel to a company, remembers its manager, Nicolas Doddi. The year 2020 was catastrophic with a loss of 50% of turnover. Fortunately, things are starting to pick up again with outdoor classes. Companies want to continue because it is important for the well-being of employees.

Sport to help

At the height of the crisis, it was impossible for Nicolas Doddi to remain static. This accomplished bodybuilder has invested with appetite in social networks: “I have done a lot of courses offered on Instagram to help people get past the confinement. It helped me to make myself known and it opened other complementary doors to my activity.“He did it again with the creation of a free Youtube channel, before moving on with his clients. Nicolas Doddi gradually discovered the profession of virtual coach.”The video allowed me to do a lot of things when it was an area that I did not really know, he breathes. I show the movement at the start and then watch on screen to correct the postures.“Employees were able to continue the courses in this way.”Some were a bit reluctant at first, but it worked really well. A lot of people tell me that they have managed to hold on thanks to this or to lose weight thanks to nutritional advice.

People turn to well-being “

So certainly the contracts melted for My Concept, “but at least I was able to continue working during the brunt of the crisis, when everything was closed“. The company is still harvesting the fruits of its transpi 2.0 today, and while the pandemic is playing into overtime, requests for individual coaching and nutritional monitoring are exploding. “There is a real change of vision, notes Nicolas Doddi. People are refocusing on them and turning to well-being.

And if the crisis was synonymous with death for many of his colleagues, the French Riviera is optimistic for the future: “the hardest part is to hold on and get through this period. Fortunately there was state aid, which made it possible to keep cash. I am confident and I know it will come back again. The post-Covid period, we will explode a lot of things in sport and well-being. People will need it at the exit. Especially since they will work even more, and accumulate stress at work in companies in potential difficulty.”

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