The Spanish fashion house Custo Barcelona on Wednesday filled with energy the virtual catwalk of New York, where you launched your proposal fall-winter 2021 with a short film that presents a “story” around his new and fun collection, called “I am the Power”.
“This is a collection that wants to convey optimism and elevate the mood, encourage enjoyment with a touch of glamor and style”, his creative director told EFE, Dalmau cost, who claimed to have been inspired by that “power“(power) that” is in us to resist what is happening to us and to overcome it “.
Dalmau cost participated, as on other occasions, in the “Fashion Week” of New York together with the Federation of Latin American Designers (FDLA), which celebrates its second virtual edition and this afternoon published its first “fashion film”, of about three minutes, on which the designer declared his enthusiasm.
“After 40 years presenting our collections with a traditional show, which is always a great experience, this short film format is very tempting because it allows you to build stories around the collection, which is difficult on a catwalk,” Dalmau explained.
The audiovisual piece, directed by Bárbara Barberà, it shows the ‘looks’ of the collection with “a very different language that offers many different possibilities of approaching your audience”, in an “atmosphere of festive delirium” typical of moments prior to the pandemic of covid-19.
“I am optimistic because I believe that the human being is a social animal and fashion is one of the great tools for socializing, so as soon as possible we are going to resume social activities with great enthusiasm “, predicted Dalmau, looking forward after a year of changes.
The video of Custo Barcelona, which aired in “streaming” and it can be seen again on the internet, it is a “proposal full of comic situations with a treatment inspired by silent movies and starring women who do not apologize for enjoying the moment,” explained the firm.
The collection uses a suggestive feminine silhouette and mixes it with a sporty aesthetic, with key pieces such as the sweatshirt “sign of these times”, the short dresses with openings and the knitwear, which show off multicolored embroidery or “patch” of shiny technical materials.
The graphic world of the collection is developed through “new consciousness” slogans such as “Wake up now. I am the Power, Raise your Vibes” (Wake up now, I am the power, raise your vibes), and with a very bright palette, with electric colors that combine with black metallic tones. EFE
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