TF1, Lego, U Stores ... The 10 marketing ideas of the week (February 15 to 19)

published by Writing

the Feb 18 2021

On the menu of the 10 marketing ideas of the week: Lego brings its miniatures to life thanks to augmented reality, TF1 is launching a personalized news report, Boursorama wants to reimburse the year 2020 to its customers, U Stores are proud to guide young people to buy better foods … and more!

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Procter & Gamble unveils an all in one

Old Spice, the men’s barber brand marketed by Procter & Gamble, will open its first barber shop next month which will also serve as a digital content studio, retail store and testing lab to help develop new products. . Old Spice will open on March 1 in Columbus, Ohio. The barber shop has a fully functional studio to produce real-time digital and social media content, and will be stocked with branded products. Its program will invite celebrity barbers along with clients such as actors, athletes and musicians to create content, provide male hygiene tutorials and host other interactive experiences. The store will feature brand-inspired easter eggs, including 3D models of hairstyles that show off various haircuts and styles that customers can request. Customers will be greeted at reception by a wooden boat cut in half, a reference to the boat featured in the brand’s advertisements.

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TF1, Lego, U Stores … The 10 marketing ideas of the week (February 15 to 19)

On the menu of the 10 marketing ideas of the week: Lego brings its miniatures to life thanks to augmented reality, TF1 is launching a personalized news report, Boursorama wants to reimburse the year 2020 to its customers, U Stores are proud to guide young people to buy better foods … and more!

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