This treasure hunt will take place from April 5 to 30, across the city, with one prize to be won per week
An eco-responsible treasure hunt dedicated to wine and spirits. This is the idea of Juliana Girard, Marie Andreu and Mats Pelser, third year bachelor students at the Bordeaux Wine School, located allées de Tourny, for their marketing project. While waiting for the opening of this hunt reserved for adults because yes, alcohol is dangerous for health and, it should be remembered, its sale prohibited to minors, these young Bordeaux residents present their project.
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Before any research, participants must be subscribed to the Instagram page Hunting are wine since it is on the latter, from April 5, that the students will reveal their clues. All of them will direct the players to different places in the city, in search of the prizes. At stake ? Products from Gironde companies.
“For the partners, we wanted products from the wine world, and therefore wine, but not only, with an eco-responsible approach,” explains Juliana Girard. For the moment, we have several Bordeaux producers, but we are waiting a bit to communicate on this subject, and Zeta who makes sneakers made from grapes. ”
Through this approach, these wine and spirits enthusiasts intend to help wine-growing players concerned about the planet by presenting them to an audience that is also sensitive to their actions.
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