MRM, McCann Worldgroup’s digital marketing agency, and Founders Factory, studio and startup accelerator, have officially announced their collaboration agreement. The objective of this new agreement is to give MRM access to the network of emerging startups of Founders Factory, to continue consolidating itself as a leading company in helping companies and brands to create meaningful relationships with people, through creativity, data and the technology. This includes access to the best global startups in digital, martech, data and commerce, workshops that address the ideal way to establish partnerships between startups and corporations, and promote connections with digital specialists, entrepreneurs and innovation experts.
Jayna Kothary, MRM Global Chief Technology Officer, commented: “We are delighted to announce our partnership with Founders Factory. MRM has always been a leading innovation agency and the partnership with Founders Factory will allow us to take our offering to the next level. bringing the most innovative startups closer to our clients. We see immediate opportunities to connect our consumer, health and wellness, and automotive customers to some of the brilliant members of the Founders Factory, who are creating the future of marketing, data and commerce. “
Alice Sandelson, Director of Strategic Partnerships at Founders Factory, added: “Founders Factory was built on the belief in the power of collaboration between startups and companies to bring innovation to corporations and help entrepreneurs scale their businesses. work with the brilliant team at MRM to immerse them in our network Y bring its customers closer to new technologies, channels and business models, while driving new growth opportunities for our members. “
In this regard, Marina Specht, CEO of MRM and McCann Worldgroup in Spain commented: “We are an agency that carries innovation in its DNA, so I could not be more excited about this partnership, which will allow us to enter the new open innovation models currently demanded by the market, and strengthen our position as prescribers in complex business transformation projects. Thanks to the collaboration with the incredible portfolio of startups and entrepreneurs that make up the Founders Factory network, we will be able to bring innovation even closer to our clients, developing projects that can only be tackled successfully thanks to the synergies of this almost perfect tandem: our creativity, experience and deep knowledge of the market and the consumer, with the world of startups, whose level of agility and super specialization still has no place in large companies “
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