By Camille Ruffray
Published on 12 Feb 21 at 13:06
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His career is as atypical as his pencil stroke. Fleur Anne, inhabitant of Montreuil-en-Auge, near Cambremer (Calvados), has just launched his graphic design company Roadie Kraft. It offers its services in the Pays d’Auge, or remotely.
His skills hit the mark
From childhood, the 41-year-old self-employed person has always been in the middle of the drawing. “My dad does oil painting and taught me when I was little,” she recalls. Trained in digital technology, Fleur Anne was a facilitator and director of the Touques leisure center.
This is where his skills are quickly spotted. “As soon as it was necessary to make posters, frescoes, I was always up for it. I ended up being hired as a communications manager of the town hall and the digital public establishment », Says this autodidact.
In parallel, the quadra gives helping hands and especially pencils to his entourage, and his knowledge. Like the association Being Enchanted in Cambremer or the farm of Archibald. “My relatives encouraged me to get started. The territory is rich in meetings, I saw that there was a real need. I also wanted to challenge myself ”.
Offbeat style, the taste of the local
The town hall of Touques supports her by releasing her time for his project, and here she is graphic designer since January. “The La Mimarnel farm in Cambremer, the Les Copains bakery… All those I helped out have followed me and encourage me,” she says.
Fleur Anne offers communication tailor-made any support. Poster, flyer, layout, website, graphic identity, announcement, hand painted sign, birthday kits, architecture simulation, badge … As comfortable with digital as the manual, it is ‘adapts “to the needs of the client and to his financial means”.
Its services are aimed at professionals as well as individuals. What she loves above all: promoting local producers and artisans. If Fleur Anne adapts to the client’s request, the graphic designer has his paw. “Vintage is the style that I particularly like, I like to divert old codes to make something new. I like to challenge, to prick. “
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