February 10, 2021 at 9:59 PM
BUT, a retailer of household equipment goods in France, chooses the Gamned trading-desk! (TF1 group) to get support on its customer loyalty challenges and generate incremental sales. A collaboration around which Gamned! will also have established a partnership with the predictive marketing platform Advalo, (already present in the advertiser’s ecosystem). The idea is to drives programmatic campaigns highlighting products pre-selected by Advalo, thanks to its message personalization tool (DCO): “Engaged! »And put in place a better data driven strategy (via display).
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