The social network created in September 2011, and that many considered failed after the rise of Tik Tok Y Reels, is still more alive than ever. The figures corresponding to the last part of 2020 were recently made public, where the platform added 16 million users per day, which means that it already has 265 million assets per day. For reference, Twitter has 188 million users in the same category mentioned.
While the application was built in U.S, the success is outside its borders, mainly in India and Europe.
A curious fact that the social network has is that it has had a significant growth in users over 35 years of age, which also saw an increase in their content, where it exceeded 30% in the last year. The trend has led to an “aging” of the application, a situation that TikTok is also experiencing in recent months, since 67% of users are already over 25 years old. The trend is particular, since the social networks mentioned were the platforms for the youngest.
Now, in the total number of active users per day Snapchat —265 million -, more than 85% of them use augmented reality tools on the social network, according to the company; The most popular effects and filters are those that allow you to grow old, turn into anime characters, animals, and other effects that have increased daily use by users.
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