As Facebook launches criticism of Apple’s upcoming privacy changes, Snap Inc CEO Evan Spiegel has said that while it will disrupt advertising, it is ultimately the right choice for consumers. consumers. In an interview with CNBC, Spiegel said the new changes announced by Apple are in line with his company’s privacy philosophy, as they never allowed device targeting.
Spiegel told the channel that Snap has always taken a very protective stance when it comes to user data. “We generally see this as a good thing overall for consumers, although it’s a bit disruptive for advertisers in the short term,” Spiegel said as quoted by CNBC. Apple’s change is about developers asking for permission to track user behavior in apps. Apple ID for Advertisers (IDFA) is a string of code on every Apple device. Once the new privacy update rolls out with iOS 14.5, developers will be forced to request permission to access a user’s IDFA via a prompt.
Spiegel’s answer comes at a completely different end of the spectrum than Facebook’s. Facebook has repeatedly criticized Apple for the planned change, saying it would hurt small businesses. Facebook CEO Mark Zuckerberg, during an earnings call last week, reportedly said, “Apple can say they’re doing this to help people, but the movements are clearly following the interests of their competitors. We and others are going to be against it for the foreseeable future. “
Snap also told investors that Apple’s changes would pose a risk of disruption in demand after they are implemented. Snap also said it is working with Apple to prepare for the changes and plans to provide advertisers with more opportunities to deliver their products and services to Snap users directly through Snapchat.
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