With its new UnitedInRivalry campaign, the automotive group now wants to establish itself as a big player with the support of the Jung von Matt advertising agency through a partnership with five of the world’s best esports organizations. Cloud9 from the USA, Fnatic from the UK, Funplus Phoenix from China, G2 Sports from Germany and T1 from South Korea are active in the well-known multiplayer online battle arena (MOBA) League of Legends and are currently considered to be the most successful teams in the game’s competitive esports history.
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