Los Angeles (ots/PRNewswire) – Kerry Washington joins the brand as OPI’s 40th Anniversary Campaign Ambassador in a one-year birthday party.
#40YearsOfColor
OPI, the world’s leading nail care brand, has announced that actress, producer, director and activist Kerry Washington will serve as the brand ambassador for the company’s 40th anniversary this year. Washington is returning to OPI, where she served as the brand’s first creative ambassador back in 2016. In this role Washington worked with OPI co-founder Suzi Weiss-Fischmann to create the “Washington DC” collection.
Throughout 2021, OPI will focus on 40 of the brand’s most iconic hues. Not surprisingly, Washington’s previously co-created color “We the Female”, a sovereign red nail polish that was part of the previous collaboration, is among the top colors.
“We are very pleased that Kerry is appearing again as a brand ambassador in our anniversary year,” said Weiss-Fischmann. “She is a woman of style and substance who is combative in everything she does, from acting to activism.” Washington is a Primetime Emmy® Award winner, Emmy® and Golden Globe® nominee and has already received the NAACP Image Award five times. In 2014 she was named one of the 100 Most Influential People by Time magazine and is one of the co-founders of TIME’s UP.
“It’s always inspiring to work with Suzi, one of the first female co-founders of a major beauty company,” said Washington. “She may be known as the ‘First Lady of Nails’, but she’s also a true advocate of women’s issues – one whose influence extends well beyond her own industry.”
The company OPI, founded in 1981, emerged as a supplier to dentistry during the acrylic nail movement of the 1980s. When the co-founders and in-laws George Schaeffer and Weiss-Fischmann realized that dentures and artificial nail extensions have a similar chemistry, they saw a gap in the market and took advantage of it. OPI started the “rubber band special” in every salon on Ventura Blvd. drop off in Los Angeles. A jar of powder, liquid and primer – gummed together – became the OPI Traditional Acrylic System and was a huge success that established the brand’s roots in the professional nail industry. OPI then brought its products to consumers with the introduction of 30 groundbreaking nail polish colors. With the famous bottle, incredible colors, high quality formula and unique name, OPI revolutionized the nail care industry. Some of these original shades – Alpine Snow, OPI Red, Malaga Wine – became so iconic that they are still sold today. They are also among the 40 iconic OPI colors that will be in the spotlight during the 40th anniversary celebration.
Today, OPI’s iconic, trend-setting hues and seasonal collections feature colors inspired by attractive travel destinations in the US and around the world that come straight off the runway. OPI is known for creative partnerships with celebrities, pop culture phenomena, new movies, and like-minded classic brands.
The nail polishes are priced at $ 10.50 and Infinite Shine priced at $ 13.00 in professional salons and select retailers. For more information, visit OPI.com and @OPI Instagram, TikTok and Facebook and twitter@OPI_PRODUCTS!
INFORMATION FOR OPI
OPI nail polish is available in more than 200 shades. OPI Infinite Shine is a no-light, three-step paint system that offers long durability, high gloss, and easy application and removal and is available in more than 150 shades. OPI has a retail presence in over 100 countries and offers a full range of professional products, including OPI GelColor, Powder Perfection (to match the iconic OPI varnishes) with a shelf life of up to three weeks, nail treatments, finishing products, lotions, manicure / Pedicure products, files, tools, gels and acrylics.
INFORMATION ABOUT THE WELLA COMPANY
The Wella Company is one of the world’s leading beauty companies and is made up of a family of iconic brands including Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees worldwide and a presence in over 100 countries, the Wella Company and its brands enable consumers to see, feel and be their true selves. As an innovator in the hair and nail industry, Wella Company empowers its employees to excite consumers, inspire beauty professionals, engage communities and achieve sustainable growth for their stakeholders. For more information, see www.wellacompany.com.
Photos – https://mma.prnewswire.com/media/1431135/OPI.jpg
Inquiries & contact:
REBECCA.BROWN@WELLA.COM
CMM | OPI@CMMPR.COM
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