SEOUL, Feb.2 (Yonhap) – Global music streaming service giant Spotify Technology SA said Tuesday that it has launched its online music streaming service in South Korea, the source market. of K-pop.
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The service, originally launched in 2008, has more than 60 million songs and more than 320 million users in 93 markets.
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The latest release takes place amid the growing presence of K-pop in global markets. The service noted that it has been playing K-pop charts since 2014, noting that last year, the share of K-pop listeners soared by more than 2,000 percent over the past six years, tracking total time. of reproductions online a total of 180,000 million minutes.
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Spotify mentioned that it aims to conquer the local market with custom playlists especially for South Korean listeners.
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The online music streaming service faces stiff competition in the country, the world’s sixth-largest music market, with rivals such as Melon, dependent on the operator of the country’s largest messaging app, Kakao Corp., and Genie. Music, the subsidiary of telecommunications operator KT Corp ..
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Apple Music, launched in 2016, has struggled to gain popularity in the country.
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Spotify will offer two monthly subscription plans in South Korea, starting at 10,900 won ($ 9.75), but will not offer the ad-supported free version, unlike in other markets.
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