MUSIC
Miami, Jan 29 (EFE News) .- The rise of regional Mexican music, the growing interest of Anglo artists in making songs in Spanish and the fall of reggaeton as a genre without competition are three of the trends forecast for this 2021 the experts at Spotify.
“The pandemic has accelerated the process that was already seen towards an opening for other genres of music in Spanish beyond the urban one, which is fantastic for the public and artists,” said Antonio Vásquez, editorial chief, in an exclusive interview with Efe. for the US Hispanic market of the streaming platform.
“Editorially, we are seeing an appetite for playlists that break the mold of music genres. On the contrary, there will be more organic fusions and artists will feel more and more comfortable jumping between styles ”, he projected.
As an example, Vásquez mentioned the “incredible diversification that is being experienced in regional Mexican music.”
“We are not only talking about new styles such as the tumbado corridos, but about regional themes with urban touches, regional songs made in countries other than Mexico and many other aspects,” he added.
Something similar, although less explosive, is foreseen in the pop ballad, “which is returning with more force”, and in the tropical rhythms.
“No one could have imagined that Camilo and El Alfa were going to succeed with a bachata like ´BEBÉ´, for example,” said the expert.
But the biggest surprise has been the great interest of Latin artists who worked on Anglo music in “embracing and discovering their roots”, as has been the case of Selena Gómez, Kali Uchis and Omar Apollo, who after standing out as an exponent of pop rock surprised with a run at the end of last year.
“They reflect authentic features of Latino culture, such as biculturalism and gender fluidity,” Vásquez said.
That does not mean that reggaeton has gone out of style. “On the contrary, when the pandemic started, we thought that demand was going to drop, but it was the other way around. Rather, the listeners increased at all hours, even early in the morning ”, he revealed.
However, he affirms that space has been opened for all types of music, since the Latin public enjoys discovering new artists “and it gives the platform the opportunity to offer them new songs.”
On the other hand, Vasquez stressed that the absence of touring has allowed artists to explore their interests and sounds a bit more, which has given them more freedom for experiments.
Specifically, Spotify hopes to see in 2021 further exploration of R&B, pop ballads, indie sounds, and “some cultural collaboration that will change the look of a Latin hit in 2021.”
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