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NZZ Hyundai and Boston Dynamics team up

The South Korean car maker Hyundai is taking over the American robot developer Boston Dynamics for almost a billion dollars. With the help of the transaction, Hyundai CEO Chung Eui Sun wants to completely turn the traditional South Korean company inside out.

Full speed ahead into the future: Hyundai wants nothing less than the “transformation of human life”. (Image: AP Photo / Josh Reynolds)

Prize question: Which company receives internet surfers on their Website with contributions to “sustainable stars” from the fashion industry, to an “unpackaged” grocery store in Berlin and to your new exhibition on digital art? Right, the car maker Hyundai. To be more precise: the company that will once have been a classic car manufacturer.

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