Online Spring Festival file opens iQiyi Super Cinema to enter the game

Original title: Online Spring Festival files open, iqiyi super theater enters the game

There are less than three weeks before the opening of the 2021 movie Spring Festival. On January 28, “International financeThe reporter learned thatIQIYISuper Cinema officially launched the first fixed-term movie “The Legend of Shaolin Temple” in the 2021 Spring Festival. The movie will be launched on the first day of the Lunar New Year on February 12 in PVOD (Premium Video on Demand) high-end paid-on-demand mode.

It is understood that this is the first new film scheduled for Lunar New Year’s Day in online theaters, and offline theaters currently have “Detective Chinatown 3”, “Hello, Li Huanying”, “Assassination of Novelists”, and “Order of God” , “The Crowd”, “Bear Infested: Wild Continent”, “New God List: Nezha Rebirth” 7 films are scheduled for the first day of the new year.

　　IQIYIVice PresidentMovie centerGeneral managerSong Jia said,IQIYIIt is hoped that the PVOD model will continue to develop, and the platform and creators will work together to create a healthier online cinema ecosystem, where more filmmakers can find their own users, income space, and obtain more new choices and new opportunities.

It is reported that the PVOD model will gradually become familiar to the outside world in 2020, and it has also become a new choice for global film distribution. Catalyzed by the epidemic, many cinema movies have begun to look for new distribution outlets.Universal Pictures Hollywood’s first move has made more viewers know andacceptThis payment model. Subsequently, many domestic cinema movies that could not be shown offline due to the epidemic have also embraced the PVOD model.

Chinamarketaspect,IQIYIIn February last year, the action comedy movie “Fat Dragon Crossing the River” was launched in the first time window. Users canpriceWatching new movies in theaters at home is the first to open the PVOD mode exploration of Chinese video platforms. In July 2020, iQiyi launched Super CinemaBrand, To cooperate with filmmakers in PVOD mode more systematically.

It is reported that in the past year, more than 10 films have been launched using the PVOD mode on the iQiyi platform, including “Spring Tide”, “Chunjiang Plumbing”, “We Never Give Up” and “Journey”.

(Source: International Finance News)

(Editor in charge: DF537)

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