Instagram recently launched a dashboard (or dashboard) for professionals and creators. The goal? Gather on this dedicated interface all the commercial tools, resources and advice to maximize and monetize your online presence. In addition, this space allows effectively manage a business account, enough to facilitate the work of influencers and companies.
The social network explains:
“As part of our ongoing efforts to give creators and businesses the tools they need, we are launching the Professional Dashboard. A central platform for tracking performance, accessing and discovering professional tools, and exploring educational information for which Instagram is curator. “
The 3 key elements of the dashboard
Instagram indeed values three features on this platform. You have the possibility of:
- Track your performance : from statistics, you can determine trends, compare periods and access the “Insights” section.
- Develop your offer : your activity allows you to access certain tools such as badges, branded content and IGTV promotions. In other words, you can track your monetized posts and their eligibility.
- Take advantage of educational resources : to help you organize your social media strategy efficiently, you have access to advice, tips and also inspiring content.
It is true that these elements are not new. But Instagram has brought them together on the professional dashboard in a more consistent, efficient and accessible way. This will make it easier for you to be informed and aware of the updates to be made.
Far from stopping there, the social network adds that other tools should appear as we go. The aim is to further support creators and professionals in the development of their activities.
To access this tool, there is nothing easier. Just log into your professional account and go to your profile. Then you can click on “See professional resources”, a link located above your account information.
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