;Resize=(1200,627)&hash=1596724aa91f2d9ff65ef30d878353b61841071333c84bc5af97af293bc9feb7 "Joe Biden: That’s why he wore Ralph Lauren to his inauguration")
Joe Biden: That’s why he wore Ralph Lauren to his inauguration
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It wasn’t the first time Joe Biden had opted for a Ralph Lauren design at an important moment
On Wednesday, January 20, 2021, Joe Biden was sworn in as the 46th President of the United States of America. For the ceremony, Biden covered almost head to toe in Ralph Lauren fabrics. His coat, tie, suit, and mask in matching fabric were all from the iconic American designer. (Also read our great coat guide)
That’s why Joe Biden and Ralph Lauren go so well together
Joe Biden’s presidency will certainly be very different from Donald Trump’s – the traditional, sober inauguration celebrations on Wednesday seemed to underscore this. This approach also extends to the wardrobe: Biden’s choice of suit already differs significantly from that of his predecessor. Trump was known for his penchant for Brioni suits and long, dangling ties – an America-first president who prefers to wear a prominent European brand. In this regard, Biden’s choice of an American label – and one as loyal as Ralph Lauren, too – matters.
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Lauren has already played a huge role in the career of the new US president. Joe Biden was wearing Ralph Lauren – a turtleneck sweater for the first vaccination and a polo with the pony logo on the chest for the second – when he received the COVID vaccine on television. And the brand is a fitting choice: no designer has interpreted the idea of American success better than Ralph Lauren. Lauren’s entire brand is built around spinning worlds out of its polos, suits, china and bedclothes – wearing and buying Ralph Lauren, so the thought, means participating in the world of the American dream embodied in the campaigns and designs of the Designer. Biden plays right into this fantasy. (Also read: Joe Biden’s watch: His Seiko can be had for less than 100 euros)
Biden and Trump: so different is their style
Trump and members of his administration often put on a big show with the clothes they wore. “With Trump’s presidency nearing its end, we can see that clothing has indeed not lost its importance – in fact, its importance and influence has grown to terrifying proportions over the past four years,” my colleague Rachel Tashjian wrote last week. Trump’s Brioni suits were the ultimate costume: he wore them as armor when he contracted COVID, and in normal times he wore them oversized with long ties that seemed to represent his … enormous manhood. (Also interesting: Joe Biden trumps all past presidents with his inauguration merch)
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Biden is already using fashion in a less confrontational way. This approach apparently goes beyond his American dream suit by Ralph Lauren. On MSNBC, Claire McCaskill reported that at some point during the inauguration, a number of Democratic Senators would put on Biden’s signature aviator sunglasses “for a moment of serenity.” After four years of outfits that should aggressively demonstrate power, a moment of lightness is something wonderful.
The article “Joe Biden Wears Ralph Lauren During His Inauguration” first appeared on GQ US.
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This article was written by (Cam Wolf)
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GQ
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