Advertising and marketing agencies Idecom and Game plan communication have decided to join forces to provide their respective customers with complementary expertise in the field of communications and marketing.
Martin Gagnon, president ofIdecom is proud to be able to count on the experience of Claude lussier, president of Communication game plan, and believes that this new collaboration will be more than beneficial for the two new acolytes. “During the last years, Idecom has acquired a solid expertise at the digital level, but we wanted to improve our performance with traditional media, which still occupy a strategic place in the world of advertising ”, expresses Martin Gagnon.
“The reputation of Claude In the field of media placement, advertising strategies and press relations, we are fortunate to benefit from his background, in addition to counting on him as a mentor. This alliance will help us to reposition ourselves as a major player in the Quebec market ”, continues the president ofIdecom, which will celebrate the agency’s 35th anniversary this year.
For its part, Claude lussier sees this collaboration with optimism and says he is honored by the mark of confidence in him. “The world of advertising and marketing has been in serious turmoil in recent months due to the pandemic. In a competitive environment like ours, we are doomed to win. In this sense, our professional association can only generate positive results for our two companies, ”he emphasizes.
This professional partnership also allows Communication game plan to join the ecosystem The Structura Group and the company will also work with the group’s clients in terms of advertising placements and press relations.
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