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-In a situation where consumer damage is occurring through various SNS platform transactions such as Naver Blog, KakaoTalk, and Instagram, it was pointed out that the law only stipulates passive responsibilities for platform operators.
According to the Korea Consumer Agency, from January to October this year, 3,960 consumer consultations related to platform transactions were received at the Consumer Consultation Center.
59.9% of consultations related to delivery delays and non-delivery were the most, followed by 19.5% of refusal to cancel the contract and 7% of poor quality.
However, even if damage occurs, it is difficult for consumers to receive compensation due to insufficient institutional mechanisms to solve the problem within the platform.
This is because the current e-commerce law imposes only passive responsibilities on platform operating business operators, such as cooperation in providing identity information of entering sellers and acting on behalf of damage relief applications.
Consumer Agency requested system improvement to strengthen management responsibility for platform operators to relevant ministries, and recommended voluntary improvement efforts for platform operators to protect consumers.
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