The Original Tonic has appointed Joel Felis as its new Marketing Director, from which he will design and implement the company’s Marketing Plan for this new year, among other actions.
Degree in Law and a Master in Foreign Trade and International Business and another in Marketing Principles and Strategies, Felis joined the Original Tonic team in September 2020 in order to fill her current role. In addition, within the company, he is also in charge of managing online sales.
Its incorporation responds to the brand’s need to continue growing and working on marketing strategies that boost, among other things, its online business. So that, Felis has been behind the planning and launch of Original Tonic’s ecommerce, which saw the light of day in October 2020. After a difficult year for the horeca sector, the Spanish premium tonic company saw the need to bet on its own online commerce, with the aim of adapting to the needs of its customers and offering them direct sales through its website.
Original Tonic also continues to work on its expansion process and in 2020 has reached five new countries, being a total of 30 destinations distributed between Europe, Asia and Latin America, in which it has a presence. Looking ahead to 2021 and with the incorporation of Joel Felis as Marketing Director of Original Tonic, the brand’s objectives are, on the one hand, to consolidate its online business nationwide as one of its main sales channels and, on the other, continue expanding its expansion process internationally.
“Original Tonic is a company that is in the process of expansion and growth, despite the strange moment that we have all had to live. For this reason, it is a great opportunity to continue learning and to work both inside and outside our country ”, says Felis from his new position as Marketing Director of Original Tonic. In addition, he makes a forecast for the coming months: “the recovery of the economy and the global outlook I think will mean a boom for our brand, as we are increasingly better positioned in the Premium tonic range and we will take advantage of it to reach markets in which we are not yet present and to reactivate and continue growing in those in which we are currently ”.
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