The COVID-19 pandemic has served as a catalyst to dramatically change the way people around the world are educating themselves.
While the shift towards digital learning was already underway before 2020, the pandemic prompted a large part of the world’s population to use their digital devices for distance learning.
In the diving industry, PADI eLearning has been the leading digital learning since its launch in 2007 with the online PADI Open Water Diver course.
PADI eLearning has since grown to offer more than 20 PADI eLearning courses in a variety of languages.
In July 2020, dozens of specialty courses were added to the PADI eLearning platform to create a comprehensive library of PADI’s most popular courses and to serve consumers around the world who were unable to travel but still seeking to learn or continue your diving education.
By offering PADI eLearning through your dive center, you are giving potential clients the option to seek adventure and begin learning with you from the comfort of your home, or from the beach, boat or resort, if they choose. When they select their PADI eLearning course, they will need to affiliate with a dive center, and with that affiliation your dive center will earn income.
We understand that finding the time to create attractive promotional resources and market PADI eLearning through your scuba can sometimes be difficult, so we make it easy for you by starting with a new PADI eLearning Marketing Toolkit, which is available at 12 languages.
In the PADI eLearning Marketing Toolkit, you will find information and resources on:
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How to use the toolkit
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How to use PADI eLearning
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How to set up affiliate links to PADI eLearning
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PADI Brand Guidelines
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PADI eLearning promotional assets, including: social media posts, social media stories, web banners, email header images, and email copies.
All fully customizable for your dive center.
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PADI eLearning courses and image library.
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Additional PADI resources such as logo files and links to recent marketing blogs and webinars.
PADI eLearning promotional resources are easily accessible in the toolkit and personalized with your dive center logo via Canva, a free graphic design platform that we guarantee you will find very useful.
PADI Marketing Teams are available to help you use the PADI eLearning Marketing Toolkit if you have any questions, so feel free to contact your regional team by writing to:
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