How is the marketing of Shop Apotheke organized?
Online pharmacies are among the big winners of the corona pandemic. The lockdowns encouraged many customers to order medication online for the first time. Joffrey Petit from Shop Apotheke describes in the new episode how the pandemic has affected the collaboration between the marketing departments. We also go into the structure of the marketing organization and talk about the relevance and expansion of the marketing channels.
Joffrey is 33, comes from France and has been in marketing for almost 10 years. He has been CMO at Shop Apotheke for 20 months, which he still enjoys.
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