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“AP Thailand” awarded 3 high quality young designers in the project “AP NEW GEN DESIGNER”

Saturday, January 09, 2021

AP (Thailand) Plc., The leader in real estate development Under the mission ‘EMPOWER LIVING’ that aims to fulfill every goal of life. With innovative products and services that are valuable and meaningful, unveiling 3 outstanding designers in the “AP NEW GEN DESIGNER” project – creating creative thinkers. The owner of green space design works with 3 vertical living styles to enhance the quality of life of different people in the same community under the NEW BREATH OF THE CITY problem at AP Thailand in collaboration with the Department Landscape architecture Faculty of Architecture Chulalongkorn University Organize a competition For Empower young Thai designers The future of Thai designers To develop the ability to prepare for the real world of work in the future Through learning to drive the power of thinking systematically From real hands With the problem of people who actually use it

Mr. Vitkarn Chantawimol Deputy Managing Director Corporate Strategy Division And creativity AP Thailand Plc. Said, “Today we have won the winning design from 3 new designers. Which is the result of learning design thinking process in every step Throughout the course of 2 months, the designers’ understanding of the customers (customers) can be passed on through a deep systematic thinking process. Especially the process of understanding the problems that users are facing. And bring to design solutions that can solve those problems effectively. Understanding the customer or Put People First is the DNA of every AP team. This thought process is the foundation for young Thai designers participating in the AP NEW GEN DESIGNER project – creating creative thinkers. “

Project AP NEW GEN DESIGNER – Create thinkers, build creative designs It started with the collaboration between AP Thailand PCL and Department of Landscape Architecture. Faculty of Architecture Chulalongkorn University For Empower students, which are young designers, to work with real residents It is also for Empower to exchange ideas between students, faculty and AP team. It starts with the workshop process to understand the complete overview of the study of the real needs of the customer. Then go into the real field to learn every process. From start to finish with real customers, for a period of 2 months, all students will receive the topic of ‘NEW BREATH OF THE CITY’ to create a landscape design project for vertical housing or condominiums that Has a unique challenge Both space constraints To be in line with the architectural design and character of the building, the overall atmosphere And surrounding area Harmony with lifestyle The number of residents as well as to maintain the shady beauty in the long term. Ready to receive a certificate

3 award winning works in the final round Of the 4th year students from the Department of Landscape Architecture Faculty of Architecture Chulalongkorn University Participants in the project are as follows: 1. “Home is a shelter from storms-all sorts of storms” by Ms. Neeracha Nithipinyolert. By giving the definition of this work as “Condo is like a second home for people who have to work in the city. But with many limitations Spatially Thus making the feelings and experiences of the residents different As a designer, ‘home is not just a place’ but a ‘comfort’ when you return It is the place where you can release yourself as possible as possible It is told through the four design elements: 1) Material using natural materials of wood in the design to give a feeling of warmth and comfort like at home. 2) Planting. Create a wide green space like a front yard. To have a space for activities to create a variety of experiences freely. 3) Lighting to create an area that receives natural light from sunrise. Until sunset In order to allow users to experience the natural warmth in each time of the day. 4) Space to create a common area in a semi-outdoor to create an experience for workers to experience nature while doing activities. “

2. “To Feel Free” the work of Ms. Piyan Ngamkiatkajorn Which has mentioned that the results “This work is about creating the freedom to pursue five different experiences within a residence: 1) Difference, difference arising from landscape architecture design, 2) Option or user-open option. Work can choose path, access and use of common areas freely 3) Easiness & Convenience Creating comfort and easy access to common areas 4) Relaxing Creating a space to relax. And unlock the stress of life 5) Privacy Create a space of privacy in common areas “

3. “Back to the wild” works by Mr. Trai Tangpimai, who mentioned this work as “This work is a design work. To reduce the feeling of disappearing nature in the big city Through creating experiences that feel and feel the embrace of nature With the delivery of new experiences in 3 areas of the project as follows: 1) Welcome to the wild Create a welcome garden that transforms from a busy urban experience to a peaceful project. Through the elements of landscape architecture That helps cut off from the external environment. 2) Mysterious Garden. Create a path that connects the common areas. So that users can experience different things in each step. 3) Top of Mountain Cliff play area design. To achieve different experiences Where the top floor wants to feel the exclusivity As if standing on the top of a mountain in a natural atmosphere seeing the horizon and treetops. “

Mr. Patcharachayasiri, Director of Condominium Product Development and Design, AP (Thailand) Plc., Said, “All 3 pieces above are the designs that began to be designed from an understanding of life. Of the real residents Both in the sense And creating a living experience AP believes that this project will help empower the thinking potential of children. New designers before entering the field of real work “

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