[image: Glen Carrie | Unsplash]
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- Looking at the speed at which Facebook is launching new features, we understand that the adage “less but better”Is not part of the corporate culture of the largest social network on the planet.
- In 2021, Facebook offers brands a powerful arsenal for selling online, managing prospects, improving customer service and creating ever more original content. You might have missed a few announcements. Summary.
While waiting to know if the American justice will impose its dismantling for anticompetitive practices, Facebook remains an essential platform for the brands concerned with developing their online presence.
What are the new ways to harness the full potential of the social network in 2021?
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Facebook groups
- What has changed: Facebook announced in 2019 that its interface would give pride of place to two features that keep users coming back: Groups and the Events.
- The social network has more than 10 million groups, and research has shown that over 80% of Gen Z users don’t mind brands posting content to the groups they’re part of.
- In 2021: Find communities on Facebook that share your company’s values or interests, follow these groups and participate in conversations with authenticity, altruism and reciprocity… This is a new way to reach audiences!
Facebook Stores
- What it is: While the government of Quebec launched its famous Blue Basket – a “directory” on the Web supposed to support local businesses – Facebook added to its platform the possibility for businesses of all sizes to easily create an online store and sell their products. products on their Page or Instagram account.
- In 2021: Facebook Stores are certainly just a giant’s first step in the world of online commerce. With the Facebook Business suite launched in 2020 and the acquisition of Kustomer, a customer relationship management (CRM) tool that enables businesses to manage interactions with their customers across multiple channels, expect commerce online becomes a “big deal” at Facebook!
Collab, Facebook’s TikTok
- What it is: Deployed in the United States last December, Collab is Mark Zuckerberg’s answer to TikTok. This social network is presented as a platform allowing users to create short musical clips in a collaborative way.
- In 2021: When Facebook has deployed Collab across the world, it’s a safe bet that users will take ownership of this new tool… and what they do with it might surprise us! Remember that Facebook was originally just a practical platform to share vacation photos.
> Consult the other columns Media Trends published every Saturday in InfoBref Matin
Other news to watch
- The use of hashtags (hashtags) never really took off. Things could change. Facebook is testing a new feature that suggests hashtags to add to a post, including the number of posts that contain a given hashtag. This feature – identical to the one that made Instagram so successful – will give brands an additional weapon to increase the reach of their posts.
- Facebook is investing in artificial intelligence to achieve better detect hate speech that its 2.7 billion users could spread. In a year-end announcement to company employees, social network CTO Mike Schroepfer argued that Facebook can now detect 95% of hate messages on its platform. Now more needs to be done to erase them!
- In the same year-end announcement, Facebook unveiled a new tool under development that allows summarize news articles in the form of point lists. Called TLDR (for “Too Long, Didn’t Read»), this tool will give users a way to get informed without reading the entire article. From here you can hear the print media cringe …
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