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Amazon will acquire Wondery to win markets on podcasts

Amazon.com Inc announced that it will buy podcast startup Wondery, with the aim of reinforcing non-music content in your Amazon Music application.

Earlier this month, the Wall Street Journal reported that the firms were negotiating deals, giving Wondery a valuation of more than $ 300 million.

Amazon entered the burgeoning podcast space relatively late, a key area for Spotify Technology, who has been investing in big names in an effort to become the Netflix of audio content.

Wondery, which features popular podcasts as “Dirty John”, “Dr. Death” andBusiness Wars”, has about 20 million unique monthly listeners, according to a report by Variety.

Last month, Bloomberg News reported that both Apple Inc as Sony Music Entertainment They have had meetings to buy Wondery.

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