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Beiersdorf has not yet benefited from the corona crisis. In the first nine months, sales fell by 8.5% to around € 5.2 billion. The regional sales markets have developed differently. While in Europe, Africa, Asia and Australia a decline of 9.4% and 13% respectively was recorded, sales in America increased by 2.8% to over € 1 billion for the first time. The radical decline in travel volume was particularly dramatic.
Beiersdorf is particularly successful at airports with its luxury brand La Prairie. Due to the global lockdown, sales of this selective brand collapsed by 34.5%. Overall, the skin care product market was challenging. However, Beiersdorf was able to prevail against the strong competition and gain important market shares. Business with derma cosmetic products, including the core brands Eucerin and Aquaphor, was particularly good.
Should Investors Sell Right Now? Or is it worth joining Beiersdorf?
In the 3rd quarter, double-digit sales growth across the Group was achieved with the help of these products. The positive trend can be seen. Beiersdorf impresses with strong brands in a difficult competitive environment. The group manages time and again to bring innovative products for new applications onto the market and then to market them in relation to the existing umbrella brands. Beiersdorf expects a solid financial year for 2020. We agree with this forecast and see good growth opportunities in the long term.
Buy, hold or sell Beiersdorf?
How will Beiersdorf develop now? Is your money safe in this stock? You will find the answers to these questions and why you need to act now in the current analysis of the Beiersdorf share.
Beiersdorf: Buy or Sell? Read more here …
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