Save marketing and advertising costs in construction companies without endangering the order situation

It sounds a little illusory, but it really works. It starts with getting an overview of what marketing and advertising costs are currently incurred in the construction company for which measures and with what result.

Incidentally, this includes courtesy amounts for the children’s sports clubs, the friend’s rabbit breeding club, the woman’s gym, the propriety advertisements in the regional press, etc.

Marketing and advertising costs that do not generate sales

In the second step, clarity is required about what the existing expenses mean for the sales success of your construction company. We have done this for years at a dozen different house and apartment construction companies in the property development and construction management sector.

Classic advertising media do not generate any orders

The result: Contrary to existing opinions, expensive image brochures, house catalogs, complex trade fairs or regular customer magazines are not among the productive order buyers.

That is not surprising, because almost every construction company owns and distributes them. They are “nice to have”, maybe something for the image, but do not provide any benefit in terms of construction contracts.

Recommendations and the internet set the pace

The recommendation business and the Internet, on the other hand, are at the forefront when it comes to generating new construction contracts. Both are not expensive in relation to conventional advertising media, but they are very successful.

In recommendation management, for example, 2.3 recommendations generate an order. In the internet sector it depends on what content is published. The fact is, however, that the order-winning factor is constantly improving there.

Here is a fitting quote

Helmut Schmidt: “No matter how long the journey is. It always starts with the first step ”.

Is your company set up correctly?

With a provider homepage and a few inexpensive real estate advertisements in relevant portals, however, it is not enough. This creates reach and presence, but this does not differ significantly from competitors in terms of content and cannot be classified as content.

If you take a close look at the above facts, you will see that the combination of recommendations and the internet is the real challenge. And so it includes the opportunity to achieve significantly more presence, reach and content. More than any other measure.

Publish quality ratings on the web

Simply have your quality and service performance assessed by the building owner. Objective and neutral. There are specialists like us for that. Then post the results of written surveys as your content on the Internet.

There are a lot of inexpensive publication channels there. These include, for example, PR portals, blogs, forums, client portals, your own provider homepage or social media.

Differentiation from the competition relevant

With this approach you can kill several birds with one stone:

• Clear quality differentiation from the competition
• Reach and presence increase awareness
• Transparent quality generates trust
• Significant reduction in the advertising budget
• More qualified prospective builders
• Additional construction contracts

Conclusion:

Those interested in building want to be picked up where they are. Their aim is to get more personal security than competitors offer them. Expert advisors can meet this expectation by systematically incorporating quality assessments, references and recommendations from experienced building owners into their digital acquisition concept.

In this way, construction companies not only save advertising costs without having to forego a single order. You also achieve the position as a quality provider in the region, which can no longer be overlooked on the Internet.

PS: Use your opportunity now to achieve a quality profile that is visible on the internet and that clearly distinguishes itself from competitors with significantly reduced advertising expenditure.

BUILDER REPORT GmbH: Quality. Unique. Represent.

Responsible: Theo van der Burgt (Managing Director)