Jorge Mendes diversifies his activities. After football of course, he is the agent of Cristiano Ronaldo and José Mourinho among others, Formula 1 where he defends the interests of Charles Leclerc, the Portuguese is now interested in cycling. Via his company, Polaris Sports, he now manages the marketing interests of Joao Almeida and Ruben Guerreiro, two Lusitanian talents who proved to their advantage during the last Tour of Italy.
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In detail, Polaris Sports has an agreement with Corso Sports which represents many riders including Almeida and Guerreiro, but also Mads Pedersen, former world champion and Tao Geoghegan Hart, winner of the Giro 2020. “Polaris Sports and Corso have reached an agreement which aims to optimize the commercial prospects of Portuguese athletes who work with Corso“, specifies the company of Jorge Mendes.
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During the last Tour of Italy, Joao Almeida (Deceuninck-Quick Step) led the race for 15 days suggesting that he could win at just 22 years old. He finally gave in on the 18th stage and failed at the foot of the final podium. Ruben Guerreiro (EF Pro Cycling) won the 9th stage arriving at Roccaraso and won the best climber jersey. For Jorge Mendes, it is a gateway to the world of cycling. So far few transfers in the peloton, but some exceptions exist. While most runners end their contract, some change teams before the end of the lease. A new market for the omnipotent Mendes to conquer?
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