Mr. Somdet Suchomboon Director-General of the Department of International Trade Promotion (DITP), Ministry of Commerce revealed that the Department has formulated a plan to drive exports in 2021 by focusing on driving market strategy to lead production. Following the policy of the Deputy Prime Minister and Minister of Commerce (Mr. Jurin Laksanawisit) and focus on proactive work through a combination of online and offline platforms. In order to work under the circumstances
Various That happens can still be continued effectively. To drive Thai products to the needs of the international market And create demand for Thai products in the international market This will benefit the overall exports to expand further.
In making a plan to penetrate the market, the Department will focus on penetrating potential markets that have recovered quickly, especially China, which is currently continuously recovering. Which will penetrate China in all forms, both online, offline and in the US market Currently there will be people infected with COVID-19. Keep rising However, it is a market where Thai exports are constantly expanding. Therefore having to continue to penetrate ASEAN, which is an important market Will continue to organize an exhibition of Thai products in the format of Mini Thailand Week to stimulate demand for Thai products, which in 2021 is scheduled to organize events in 7 cities of 5 ASEAN (Siem Reap – Cambodia / Surabaya – Indonesia / Taunggyi – Myanmar / Can Tho and Haiphong – Vietnam / Xieng Khwang and
Chaiyaburi – Lao PDR)
At the same time, it will use a strategy to penetrate the market at state level, provincial, city, potential targeting is India, China and South Korea. To create trade and investment opportunities The latest MOU will be signed between the Thai Ministry of Commerce and the Ministry of Industry and Commerce of the Telangana Government on January 18, 2021 and will be done with the Chinese province of Hainan (Hainan) and Gyeonggi City. Of South Korea
Online channel section Will focus on organizing online business matching activities for products that are in demand of all global markets, product groups and markets, in collaboration with famous online platforms, organizing promotional activities for Thai products such as Tmall Global China, Amazon US, BIG Basket India, Klangthai Cambodia, Coupang South Korea, etc. Organizing new activities. That has been initiated in the year 2020, such as the exhibition in the form Mirror-Mirror (M&M) that exhibits Thai products in the target country Let the commercial ambassador be the seller And open for online negotiations And organizing trade shows in hybrid formats both offline and online according to the COVID-19 situation, including Bangkok Gems and Jewelry Fair (BGJF) Feb 2021, STYLE Bangkok Mar 2021, THAIFEX-ANUGA ASIA May 2021 and TILOG-LOGISTIX Aug. 2021, etc., depending on the suitability of each activity and situation at that time.
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