The French Blood Establishment invites citizens to give a precious and useful gift by making an appointment for a blood donation in January to start the year 2021!
The French Blood Establishment (EFS) will launch season 4 of the operation on January 4 #MissingType. This solidarity initiative consists of inviting as many people as possible to remove the letters A, B, O (symbolizing blood groups) from its communication media, and first and foremost on social networks, to encourage citizens to donate blood their first good resolution 2021.
The principle is extremely simple! Each company, brand, organization can spontaneously decide to embark on the adventure by:
-hiding the letters A, B, O of its logo on digital media (websites, social network profiles, etc.)
– symbolically hiding the letters A, B, O of its signs in the most simple and effective way
– relaying its involvement on social networks thanks to #MissingType (photos of signs, screenshots of web pages, etc.)
-inviting his employees to remove the letters A, B, O from their first name in emails
-inviting its employees to replace the automatic polite formulas (“Sincerely, Have a nice day, See you soon …”) by a blood group according to their desires: A +, O +, AB- …
Find all the collections for the month of January on the site: https://mon-rdv-dondesang.efs.sante.fr/ or on the blood donation mobile application.
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